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QR? 6 days left! QR or Quick Response codes can lead attendees directly to your website, a video, sales sheet, contest entry or even a map to direct people to your booth with a simple scan of a smart phone application.  This alone can save you loads of cash in printed paper materials.  It’s a tech tool to help engage your attendees & strike up those conversations that spark interest for your company right there on the trade show floor. Whether you’re starting up a mobile campaign or just being green, make certain your QR code fits within your marketing strategy.  Do you have a capture system set or links set to track clicks/scans?  You can’t track your return on investment without them!  Make certain your data is formatted properly and your landing page or website is mobile optimized.  It's frustrating to view a website that isn't set up to look nice and be user friendly within a smart phone touch screen.  Don’t forget staffing, they may need to help attendees download a suitable app. to view your information.  Not to mention, are you prepared to follow up on the leads after your event?   They say QR and other 2D Codes will eventually be as common as texting.  They have a thousand uses & rather than searching endlessly on the web for what you need, a well placed QR code can get there much faster.  It’s instant gratification when you need directions, product information, or want to share your resume when job searching. Never lose your coupons or your flight confirmation again.  That dream house for sale ran out of flyers, no problem; scan the QR to get it on your phone. Is it time to start planning your next Trade Show marketing campaign that fits so conveniently in the palm of your hand?  As always, do your homework, and if you’re really serious, speak to a professional about how this can make your event a marketing success. ""Great QR Article"" ""Another Great QR Article" HAPPY MARKETING!!!